Publicis Groupe: McDonald's

Showing the impact Publicis could have with GenZ for McDonald's

Laptop Mock 01

Publicis needed to pitch McDonald's to win their CRM business. The brief was highly focused on GenZ consumers, so I worked to create a look for the presentation that would speak to that.

We utilized flash photography in our imagery to give everything an in the moment feel, along with a style that felt like it came out of someone's sketchbook. We created a happy meal figure for the clients to take away with them, which included personalized packaging to make sure each one felt special to each person. We also included a die-cut sleeve with a custom printed card with the team for the client to take away.

My Role

Creative Direction, print design, graphic design

Duration

4 weeks

Tools

Adobe InDesign, Photoshop, Illustrator, Microsoft PowerPoint, GenAI,

Collaborators

Andrew Graham (Art Director) and Justin Ortiz (Senior Designer)

Toy Cards 01
Toy
Flyer-Postcard-Mockup-01
‹ Publicis: Levi Strauss & Co
› Publicis: Unilever

Thanks for checking me out! If you'd love to collaborate drop me a line

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Skills & Services

  • Motion Design
  • UX Design
  • Branding & Strategy
  • Art Direction
  • Videography
  • Photography

Selected Clients

  • Publicis Groupe
  • Heineken
  • BLKRCK Creative
  • See Stories