Publicis Groupe: Unilever

Creating a unified language to communicate an idea for a brand that does it all

When approaching a global new business pitch on the level of Unilever – a company that has multiple brands across many markets – we needed a visual language that could speak to that.

In the end we settled on using a rainbow graphic, integrated into imagery to represent how Unilever products can literally touch nearly every part of someone's life. After the intial submissions, we needed imagery that was more distinctive and also more adaptable to all the producst and markets we were pitching.

Our solution was 3D illustration style, since we could use it for all the products and markets more easily, while giving it a distinct look versus plain stock photos that most markets would have access to.

Along with that we created custom branding, including a logo for the team to use across all pitch materials. We also had printed materials, including letter size written submissions and things like custom folios and labels for custom juices at one of the meetings.

My Role

Creative direction, print design, graphic design, logo design

Duration

5 months

Tools

Adobe InDesign, Photoshop, Illustrator, Microsoft PowerPoint, GenAI,

Collaborators

Andrew Graham (Art Director) and Justin Ortiz (Senior Designer)

Thanks for checking me out! If you'd love to collaborate drop me a line

Skills & Services

• Motion Design
• UX Design
• Branding & Strategy
• Art Direction
• Videography
• Photography

Selected Clients

• Publicis Groupe
• Heineken
• BLKRCK Creative
• See Stories