Dos Equis: College football sizzle
Highlighting the successes of Dos Equis' college footbal executions
Dos Equis needed a sizzle reel to highlight their work on their college football marketing executions. Working with BLKRCK Creative, we were briefed to create a minute and a half sizzle reel that highlighted key initiatives and essential numbers.
My responsibilities were to create the video edit, audio edit and animations. All the footage and layouts were provided by BLKRCK Creative and the client themselves. The end result was a energetic and engaging video that matched the feeling of being at your favorite college football game and cracking open a cold can of Dos Equis.
My Role
Storyboarding, Video Editing, Motion Graphics
Duration
2 weeks
Tools
Adobe Premiere Pro, Adobe After Effects
Collaborators
Learnings & Highlights
Overall this was a quick turn around project with a very open brief on styling. What made this project successful was finding a good style and pulling in college football elements to give it a gritty and punchy energy. Given more time we would have done more custom transitions and some more elegant effects on the footage we were given, but with the time constraints we had to pull from existing libraries.
Overall the client was very happy with the end result. It was a grade above what they had been using previously and went above and beyond given their timeline.
Thanks for checking me out! If you'd love to collaborate drop me a line
Skills & Services
- Motion Design
- UX Design
- Branding & Strategy
- Art Direction
- Videography
- Photography
Selected Clients
- Publicis Groupe
- Heineken
- BLKRCK Creative
- See Stories
